Case Study Emotions And Consumer Buying Behaviour

INTRODUCTION The aim of this essay is to compile a case study on emotions and consumer buying behaviour. This essay will include observations, experiments and comments. This information shall be accompanied by a full analysis of interesting and relevant finding in the journals. Definition of Emotion Emotions is complex, but when researched emotions all comes down to feelings. When your mental element gets involved it can influence thought and behaviour. Emotions has a range of metal feelings with includes motivation, temperament, personality and mood. Referring to this definition, emotions could be linked to appraisal, action tendency, and subjective experience and behavioural elements i.e. facially, vocal expression and physical reaction. Feelings is a basic description, it is mostly understood as a general exemplification of emotions and one can experience it privately or communally. Furthermore, moods also is part of emotion, mood is normal seen as an emotional element of emotions i.e. good mood or bad mood. It commonly has extensive durations than other emotions but can be no more powerful than feelings. Moreover, affect incorporates with emotion, is it used to describe the topic of emotion, feelings, and moods all together. When emotion is discussed, there are lawful development but is described as principle of emotion i.e. situational meaning, the law of situational meaning, concern, reality, change, habituation and comparative feeling, conservation of emotionalShow MoreRelatedThe Decision Making Process Of Consumers Essay1679 Words   |  7 Pagesthem helps the marketers in various fields from product manufacturing process to developing a good marketing strategy. The focus of the review of the research is to understand the decision making process by focussing on family buying decision or role of gender in family buying decision. Over the last few years, the pattern of family has changed a lot. Changing are occurring in role of woman in the society, future perspectives, and size of family etc. Men andRead MoreThe Effects Of Emotional Appeals On A Consumer s Behavior1651 Words   |  7 Pagesused to promote brand loyalty, and associate the brand with certain emotions. Emotional appeals are also used to change behaviour in the audience as they serve as a stimulus examples of these are road safety campaigns, cancer screenings and HIV/AIDS awareness. Shock which is aroused in an unexpected exposure to real-life images is very efficient and can result in strong emotional appeals that have a huge impact on a consumer’s behaviour and reaction (Banyte, Paskeviciute, and Rutelione, 2014). They alsoRead MoreConsumer Behaviour Essay1310 Words   |  6 PagesCase Study: Consumer behaviour and holidays In this assignment I will be analysing the following; a case study presented on how holiday decision making varies from the traditional problem-solving model of consumer decision making. Q1 By analysing the traditional problem-solving of consumer decision making you can grasp that the market of holiday makers is more complex. The traditional method follows the concept that the consumers desire or needs creates a problem within the individual, which leadsRead MoreCulture And Buyer Behavior : The Impact On Impulsive Behavior1363 Words   |  6 Pages Culture and Buyer Behaviour: The impact on impulsive behaviour Introduction Since consumers are always changing and purchase differently with various cultures, it is necessary for marketers to research and analyze different cultures where their customers in and how buyer behave during their shopping trip in order to effective stimulus and lead consumers to purchase, provide better service for them and sharpen the competitive edge in the market. For consumers, shopping is not only satisfy theirRead MoreThe Relevant Theories Of Advertising1354 Words   |  6 Pagesthe concept to describe the steps of consumer behaviour that occurred from the time when a consumer first became aware of a product or brand through to when the consumer tried a product or made a purchase decision (Priyanka, 2013). The model had four psychological stages including awareness, interest, desire, and action (Hassan et al., 2015). It was a useful formula to help marketers develop effective communication strategies as well as to understand how consumers respond to advertising. However, AI DARead MoreThe Ground For Low Brand Trust Essay1518 Words   |  7 Pagesfind directions for enhancing the trust in brands through researching the connections between credibility, reliability, intimacy /knowing the consumer’s habits/, brand equity and positive reputational capital. In terms to attach order in to research study four main objectives and aim were set. Objectives: To decide which definition for brand trust relates to low brand trust. To investigate the reasons for low brand trust in online and traditional marketing channels; to discuss the consumer’s roleRead MoreIKEAs Use of Store Environment to Achieve Competitive Advantage1303 Words   |  5 Pagesconstantly interplaying with various places through different resources including business units, facilities, inventory, and the product or service itself (Heizer). There are many factors that are responsible in conjecture for specific purchase behaviour of a customer. These factors include space, layouts, lighting, furnishing, music, floor, dà ©cor, scents and aromas, aisle positioning, and many more. These factors together make up a retail environment which is essentially influential in the salesRead Moreconsumer1670 Words   |  7 PagesR115700F PROGRAM: H.P.S III COURSE: CONSUMER PSYCHOLOGY LECTURER: MR MATIKA ASSIGNMENT TITLE: Scan three adverts from a magazine or newspaper and outline the advertisement‘s effects on your affect, cognition and behaviour. DUE DATE: 24TH MARCH 2014 Advertising plays a pivotal role in the lives of consumers. Advertising moulds the attitudes of the person as well as of the society and they certainly influence behaviour of the customers. The customer has to deal withRead MoreEthical Consumerism Of Fast Fashion1750 Words   |  7 Pagesconsumerism in fast fashion is under-researched. This study explores current barriers to ethical consumerism in fast fashion. There is a body of research that investigate intention and the actual behavior of ethical minded consumers (Carrington et al. 2010; Beard 2008; Brandstà ¤tter et al. 2006; Kim et al. 2013) but not much has been done on ethical consumerism including the driving forces behind consumer behavior in in fast fashion industry. Data for the study was collecting through three focus groups whichRead MoreConsumer and Industrial Buyer Behaviour3390 Words   |  14 PagesINTRODUCTION 3 2.0 CONSUMER BEHAVIOUR PARADIGMS IN MARKETING 3 2.1 Information Processing Paradigm 3 2.1.1 Strength and limitations of Information processing models 3 2.2 Experiential Paradigm 4 2.2.1 Contrasting Views of consumer behaviour 5 3.0 MILK BUYING PROCESS IN SAUDI ARABIA 9 3.1 Consumers Profile 9 3.1.1 Mother Dearest 9 3.1.2 Habitualists 9 3.1.3 Look At Me 9 3.1.4 Convenience seeker 9 3.2 Milk Purchasing Behaviour and Buying Process 10

Social Injustices Of The United States Essay - 1785 Words

As a country in the past couple years we have had growing occurrences of social injustices. Racism seemed to be a major component behind many of these instances. This really came to light in the events that took place in Ferguson, Missouri and yet again resurfacing most recently in North Charleston, South Carolina. An unarmed African American man who, although was resisting arrest, was needlessly gunned down by a Caucasian police officer from a very close distance (Fantz). This is not even the first of the atrocities that have been committed in the past year, and unless we take a stand for change as a nation, I sincerely doubt it will be the last. This not how I lived my life sixty years ago and it’s not how I want to live the rest of it. If I could live a colorblind life sixty years ago, I believe we as a nation in the 21st century can as well. I grew up in a time of great social strife. My wife and I were born before World War II, long before the civil rights movement, yet I was raised in a household where racism did not exist. My mother, an activist far ahead of her time, stressed upon me the importance of diversity and equality. She often welcomed into our home people from all different walks of life. As a child, I experienced and learned diversity from my own dinner table. This way of thinking carried with me throughout my life, from my travels in Africa and Southeast Asia, my career as an officer in the United States military, and my experience as a universityShow MoreRelatedSocial Injustices Of The United States1535 Words   |  7 Pagesthis success she was able to step back and look at the social injustices being committed in the United States clearly, without being blinded by the hardships and the tragedies of being a poor immigrant. Throughout Hilda’s Autobiography, as well as throughout history, an i mmigrant woman in the United States faced extensive discrimination as well as vast and often unjust limitations on their inalienable rights as citizens of the United States. Many immigrants, especially women, were heavily discriminatedRead MoreSocial Injustices Of The United States885 Words   |  4 PagesSocial injustices People always praise our world is beautiful and peaceful, but they ignore the injustices still exist and some of them without good solutions. Although people believe social injustices are unfair and will bring pain and tear, they are used to treating them as air because they never experience these unequal things. Likewise, the discrimination occurs both in upper class and regular class between Puerto Ricans and Mexicans. For example, there was an obvious discrimination happenedRead MoreSocial Injustice of Classism in the United States Essay613 Words   |  3 Pagesinstitutions themselves. We must look at those policies, initiatives, and programs that must be put in place to help education become more inclusive and accepting of all students and which are effective in fighting against the social injustice of classism. Policies In the United States there are in place laws which have been designed to protect against the oppression and discrimination found in our country associated with many of the â€Å"isms† - racism, sexism, and ageism. There are also laws to protect theRead MoreThe Book Of The Harvest Of Empire By Juan Gonzalez1379 Words   |  6 Pageswere treated with great injustice. Whenever they fly to the United States, and see their passports, my grandparents and my parents were treated completely different than American citizens were treated. There are a lot of definitions for the word injustice, but for me this word means the lack of rights and respect between an individual and society. In the book of The Harvest of Empire by Juan Gonzalez, illustrate two major Latin American groups that face social injustice. The Mexicans and PuertoRead MoreNon Systemic Testimonial Injustice By Miranda Fricker1287 Words   |  6 Pages Non-systemic Testimonial Injustice In Testimonial Injustice by Miranda Fricker, she identifies that there are systemic testimonial injustices and they relate to a common prejudice towards the speaker. Fricker uses the term testimonial injustice, which is an injustice to someone whom is unjustly perceived by others to have less knowledge than he/she actually has. An example of a systemic testimonial injustice would be the accent of a speaker, causing the speaker to receive a credibility deficitRead MoreThe Harvest Of Empire By Juan Gonzalez1376 Words   |  6 Pageswere treated with great injustice. Whenever they flew to the United States, and the policeman saw their passports, my grandparents and parents were treated completely different than American citizens. There are a lot of definitions for the word injustice, but for me this word means the lack of rights and respect between an individual and society. In the book of The Harvest of Empire by Juan Gonzalez, it illustrates two major Latin American groups that fa ce social injustice. The Mexicans and PuertoRead MoreThe s Framework Of Structural Injustice Essay1460 Words   |  6 Pagesplant. There has been an increasing trend of discrimination towards the migrant workers with the plant and the surrounding areas. This essay will apply Iris Marion Young’s framework of structural injustice to the case of Solvay. Structures defined by Iris Marion Young refers to the relationship of social positions to the conditions of the opportunities and life prospects of the persons located in such positions. This specific positioning occurs because of the way that actions and interactions reinforceRead MoreInterview With Mary Robinson Is The Former President Of Ireland And The United Nations Human Rights Commissioner1201 Words   |  5 PagesMai Hamad WGST 205 Final paper May 12th 2017 Interview with Mary Robinson Mary Robinson is the former president of Ireland and the United Nations Human Rights Commissioner. In a recent interview with Rachel Martin of npr.org, titled How Human Rights Efforts and The Fight Against Climate Change Are Related, Mary Robinson discusses how the global climate and the way that we treat each other has changed from an environment of global cooperation to a much more hostile and less cooperative environmentRead More Social Injustice for African Americans in Toni Morrisons Novel, Jazz674 Words   |  3 PagesSocial Injustice for African Americans in Toni Morrisons Novel, Jazz Jazz, a novel by Toni Morrison, explores many different aspects of African American life in the early part of the twentieth century. This novel tells a story of the difficulties faced by black families living in the United States. Toni Morrison describes in detail a few of the upsetting situations they had to face. She also subtly throughout the book places one or two lines that tell a tale of injustice. Jazz is a novel filledRead MoreSocial Injustices Essay1481 Words   |  6 Pagesmuch more popular, however in most states there is still one thing stopping them. That one thing stopping two people from the pursuit of happiness which they desire is a social injustice. Social injustices are situations where a person or group of people is treated unfairly due to certain factors for example discrimination, prejudice, racism, heterosexism, sexism, and so forth. In the case of same sex marriages, the factor playing a major role in this social injustice is where most people believe that

Who are the ten most famous Malaysian celebrities free essay sample

Dato’ Jimmy Choo, OBEWhen you have a theme song and that song was recorded by Ashanti, you know you have made it. When people like Jay-Z and Lil’ Kim mentions your name too, there is definitely something right in what you are doing. Jimmy Choo is not your ordinary shoemaker. His name is synonymous with luxury footwear and women all around the world would do just about anything to own a pair designed by him. He was born in Penang to a shoemaker and he is now 69 years old. At the age of 11 years old, he had already crafted his very first shoe. He went to London to study and in 1983, he graduated from the London College of Fashion. Three years later, he opened his shoe shop in Hackney. His designs quickly established himself as an up-and-coming shoe designer and when British Vogue expressed a desire to feature him in their publication, his career as a shoe designer took off. We will write a custom essay sample on Who are the ten most famous Malaysian celebrities or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The magazine gave him a record 8-page spread where he featured his collection and from then on, Jimmy Choos have become the sought-after footwear of the rich and famous. From ordinary people to celebrities and even royalty, people from all walks of life desire a pair of Jimmy Choos. Even the late Princess Diana was a loyal client of his.In the fashion world, there is definitely no Malaysian who can compare to Jimmy Choo. He is probably the most talked about Malaysian out there today. The UK has even recognized his contributions to the fashion and shoe industry by conferring him an Order of the British Empire (OBE). Dato’ Jimmy Choo comes from a family of shoemakers in Penang. His name, Jimmy Choo, was actually misspelled on his birth certificate; Jimmy Choo was supposed to be Jimmy Chow! His company’s international recognition for its expensive and high-end handmade women’s shoes can be traced back to his father who taught Choo how to make his first shoe at the age of 11. Jimmy co-founded Jimmy Choo Ltd in 1996 but has since sold his 50% stake in the company to his co-founder, Tamara Mellon. Based in London, Jimmy Choo is currently involved in a project to set up a shoemaking institute in Malaysia.Quotes by Jimmy choose artist in me cries out for design.The right shoe can make everything different.Personal Life LegacyChoo lives in London but continues to be involved with his native country of Malaysia with reported plans to set up a shoemaking institute there. He has one daughter and a son who is a television personality in Japan and the owner of ‘Mirai Inc. ’.Net WorthJimmy Choo is one of the best known and most successful businessmen to come from Malaysia, as well as one of the most recognizable fashion designers. His net worth is estimated at about $50 million.

Prince And Pauper Essays - , Term Papers, Research Papers

Prince And Pauper On an autumn day in the ancient city of London, in the second quarter of sixteenth century, a boy was born to a poor family of the name Canty. On the same day another English baby was born of a rich family of the name of Tudor. There was talk in England about the new baby, Edward Tudor, Prince of Wales, who lapped in silk and satin. While on the other hand Tom Canty, who lapped in his poor rags, was seen as trouble. For fifteen years, Tom Canty lived in place where it is narrow and dirty, which is not far from London Bridge. He lived with his two sisters, Bet and Nan, with his father and grandmother and his mother who is a beggar. They get their income by begging and stealing things that can be reused. Tom spends his time listening to father Andrew's old tales, legends and stories about gorgeous kings and prince. Because of this, he dreamt of seeing a real prince and sometimes he would even dream of becoming a prince himself. So one day his dreams carry him to the castle. In the castle the prince was playing. When he saw Tom, he commanded the guard to let him in and so the guard opens the gate and Tom entered with amazement. The prince entertained Tom and asked questions about him. Tom answered his questions and even said stories about the place he lived in. They became at ease to each other that they decided to exchange their garments. Then they stood before the mirror and they were so alike that it seems that there was no change at all. Then the prince called the guard because he noticed the soldier had hurt Tom's finger. But then, when the guard arrived he thought that the pauper was hurting the prince so the prince was dragged out of the palace. The pauper was shocked and so helpless. But before it happened the prince kept the seal on his desired placed. Now the poor little prince walked away from his palace and search for the home where Tom had described to him. He walked and walked and sought for people's help, but no one believed him except for Miles Hendon. On the other hand, Tom told stories to the members of the palace about what had happened and he told them that he was just a pauper but they didn't believe him. Both experienced a different way of life, Edward the prince experienced unpleasant adventures. He experienced sleeping without food in his stomach and no comfortable bedding to sleep on. While Tom, the Pauper, was experiencing all his dreams. He received beautiful treatments and was even given instructions about the palace and had experienced being a part of a royal dinner. Both of them didn't know what to do and people thought that they were just ill. In the palace the king questioned the Seal. The seal is an important thing which a kingdom should have because it is the basis of whether you are the real king or not, but then the king remembered that he gave it to his son. Because of this they questioned Tom. He didn't know about the seal and so he received brutal treatment from his father. After several days the prince heard that his father was already dead and he didn't know how he could get into the palace. Meanwhile, in the palace everyone grieved to the loss of their King but of course rejoiced for the reign of the new king. Tom became the king for they know that Tom is the real prince. They held the first state dinner where Tom didn't know how to act. On the other hand the real prince is trying to think of a way enter the palace. During this time, he met people who are suffering from injustice. He met a peasant who helped him and a hermit who imprisoned him to a dark part of his house. Because of this Miles Hendon rescued him to escape from the harsh treatment of that hermit, but they were convicted of stealing a penny and were imprisoned. They were able to escape and the search for a solution went on. The prince who is now a king was obligated to right in a paper with tongues of Greek, Latin and English which he will give to his Uncle Lord Hertford. Edward went to the palace and was again imprisoned for talking back

A Minor essays

A Minor essays Every citizen in Canada is guaranteed specific democratic and legal rights which are set out in the Canadian Charter of Rights and Freedoms. However, in the case of Bethany Hughes, a sixteen-year old girl who refused blood transfusions due to certain religious beliefs, and then was given dozens of blood transfusions against her will, it would seem that some of these rights were taken away from her because she was a minor. Such a controversial issue is multi-dimensional; one must consider many aspects of the case such as the governments will in its doing, precedent or similar cases, and which specific rights and freedoms were being violated, if any. Because Bethany was a Jehovahs Witness, she refused the blood transfusions in adherence to her faith and religious beliefs (Christians believe the Bible says people should not accept others blood into their bodies). The Canadian Charter of Rights and Freedoms states in section 2(a) that every citizen of Canada has freedom of conscience and religion. Bethany refused the blood transfusions because that is what she believed as a Jehovahs Witness. In the article, it says that Bethany was given the transfusions anyway because a panel of judges agreed that even though Bethany was considered a mature minor she couldnt make the medical decision on her own because she had been extremely influenced by fellow Jehovahs Witnesses. Regardless of any persuasion by her fellow believers, which the judges had no real proof of anyways, Bethany Hughes decision to not have the transfusions should have been respected based on the direct violation of section 2(b) of the Charter of Rights and Freedoms. Be thany has the right to freedom of conscience and religion, as set out in the Charter, as a citizen of Canada, minor or not. The same argument applies to section 2(c) of the Charter of Rights and Freedoms which states that every citiz...

Journalists can talk the economy up or down - Emphasis

Journalists can talk the economy up or down Journalists can talk the economy up or down The media should exercise caution when reporting the Euro crisis, researchers warn, as the language that journalists use seems to be affecting our economic fortunes. According to a new report from the Emphasis Research Centre, there is a strong link between consumer confidence and the use of the word recovery in the press. The study tracked the presss use of the word recovery (along with green shoots) during the recent recession and the months leading up to it. In doing so, researchers found that the use of the terms increased significantly even as the financial markets were still in freefall. From August to November, for example, the FTSE 100 fell an enormous 24 per cent. Yet references to recovery rose by 26 per cent in the same period. Meanwhile, just months after recession became official in January 2009, consumer confidence began to rise and continued to rise the more recovery appeared in the media. Crucially, however, consumer confidence lagged slightly behind the presss use of the word. The researchers suggest that the language used by the press may have helped buoy consumer confidence and therefore contributed to the UKs eventual climb out of recession. They also warn that the media itself could trigger the much-feared double-dip recession. Rob Ashton, Chief Executive of Emphasis, says this appears to support anecdotal claims that the press can talk the economy up or down, even if they do so unwittingly. It could be that merely repeating the word recovery, like a mantra, somehow seeped into the subconscious of both the public and the market, he explains. This may be an example of journalists influencing the news, as well as reporting it. The research project began as a positive alternative to The Economists R-word index, which tracks how often the word recession appears in The New York Times and Washington Post. Over the past two decades, the index has spotted major economic turning points, such as the start of recessions in America in 1981, 1990 and 2001. A copy of Recovery Watch is available from the Emphasis website at emphbootstrap.wpengine.com/resources/research-centre/ Ends Press enquiries For more information, please call Indigo Cow, Emphasis PR agency, on 01273 773516 or email info@indigocow.com Notes for editors 1. Recovery Watch tracked the number of articles containing the words recovery and green shoots in the UK broadsheets between January 2008 and May 2010 against the backdrop of market activity and intervention measures. These measures include the UK Governments stimulus package, announced in November 2008; the start of quantitative easing in March 2009; and the G20 summit leaders $1.1 trillion package to tackle the financial crisis in April 2009. While these other factors may have contributed to renewed faith in the future of the markets, similarities between the rise in newspaper references to recovery and the Nationwide Consumer Confidence Index appear significant. 2. Recovery Watch is the second research project published by the new Emphasis Research Centre. Launched in April 2010, the centre conducts research into language, communication and writing skills in the UK. 3. The Emphasis Research Centre is funded by Emphasis Training Ltd, which is the UKs leading business writing training organisation.

The U.K Phone Scandal Essay Example | Topics and Well Written Essays - 2000 words

The U.K Phone Scandal - Essay Example Communication practices and media of communication have with time mutated, becoming self-organized, and wholly evolving to new forms (McQuail, 2008:214). Outcomes of these new forms of communication systems and practices are often not predictable. This paper discusses in depth how the recent phone hacking scandal in U.K portray incidences where the popular press use their press freedom as a justification of their unwarranted media intrusion in people’s privacy. Research depicts that the cell phone is one fascinating garget that has undergone many changes and still undergoing technological changes (Wyatt, 2000:4). For instance, it never envisaged that the use of mobile phones would change drastically from voice mail communication to SMS then later to the internet use. Mobile phones are depicted to have a variation of features that make them powerful gargets. They not only serves as a means of communication but also installed with the necessary technology of accessing the intern et, watching television, and playing games. In addition, some mobile phones have been installed with the GPS that enables the location of an individual. Therefore, change in the cell phone technology has increased dramatically. This change in the cell phone industry has been both beneficial and hazardous to the society. Although people have a positive attitude towards the use of cell phones, in some cases, they pose a negative impact to the society. For a better understanding of the emergence of media, it is necessary to understand public communication and media are much more than the deployment of communication technologies. The key factor that differentiates media and communication is practices. These practices include co-creation, conversation, collaboration, and community building. Cell phones, mostly used as gadgets of communication have been used by the U.K as a means of retrieving information from people especially the politicians. Scholarly research depicts that in the world of news and media all hours of the day, political advertising, and communication are viewed as a strong set of policy ideas. The press has always been extensively given the responsibility and freedom of carrying out research and informing the nation about the current and on-going issues in the country (Curran, and Seaton, 2009:6). However, the U.K press has gone to a further extent of using their freedom in intruding people’s privacy. Phone-hacking scandal in recent years has been an ongoing controversy in the international news. It is depicted that the press use phone hacking as a way of obtaining information. Researchers depict that the U.K press viewed their work as commercial rather than a responsibility. Legal, economic, and social context in which the media is allowed to function lead to an ultimate contribution in an individual’s political life will. For instance, media and its effect on political process health in U.K, remains a considerable issue under scruti ny (McNair, 2011:20). Moreover, the emergence of political industry in U.K has raised an argument on efficient and reliable political communication to democracy. Research depicts that most of these social reporters typically base their concern and focus on celebrities, gossip, and other subsequent trivia rather than social issues affecting the country. However, the media not only portrays the social issues in the society but also becomes a pathway for extensive political campaigns, civic actions, and professional and business

Recruitment and selection Essay Example | Topics and Well Written Essays - 1500 words

Recruitment and selection - Essay Example The process of recruitment begins with job analysis which entails collecting information about the job through tools such as questionnaires and interviews to ensure the right employees are hired for right jobs (Mullins, 2010). The results of job analysis are then used to design a job description and person specification. The job description shows the activities, duties or tasks to be undertaken while the person specification shows the requirements of the job holder and is the basis for selection (Searle, 2003). The job at hand is that of a social worker in the healthcare sector. The job description entails: providing care and interventions to promote health, conducting patient education, making patient referrals, organising support groups and counselling family members and also collaborating with other professionals so as to evaluate the condition of patients. They are also entrusted with disease prevention and ensuring access to healthcare. The person is expected to collect and reco rd information in written and electronic form concerning patients, analyse information and interpret results and ensuring it complies with standards. The person to be recruited as social worker needs to have at least a bachelor’s degree in social sciences and possess the following skills: good negotiation skills, be an active listener, be good at written and oral communication, and good in making decisions and judgements and good time management skills. The person should have knowledge in psychology, proficiency in the English language, knowledge of the law and government regulations as well as agency rules, knowledge in therapy and counselling, and good interpersonal skills. The knowledge of clerical duties such as keeping records and designing forms is an added advantage. The person should also be of high integrity and have great concern for others. He/she should be able to exercise self-control, be cooperative and be able to work under stress. Section 2: How Employment Leg islation Affects Recruitment While recruiting potential candidates, it is important to take into consideration the employment laws in place to avoid unlawful discrimination. The current employment law under Equality Act 2010 enforced by Equal Employment Opportunity Commission prohibits discrimination on the basis of gender, sex, race, age, religion, disability, sexual orientation and nationality (EHRC, 2013). This is aimed at ensuring equal opportunity in employment for all. It is very essential for the healthcare organisation to follow these laws while designing application forms or advertising jobs to attract potential candidates to avoid litigations which may destroy the reputation of the company as well as cause additional costs such as intervention fee to the company (HSE, 2013). For example, while putting an advert for a social worker, an age limit should not be stipulated unless it is objectively justifiable. The Equality and Human Rights Commission added new provisions to th e Equality Act 2010 extending a ban on age discrimination to cover services, and this has implication for social care workers. They cannot differentiate in treatment of service users in different age groups unless it is objectively justified (EHRC, 2013). Organisations are liable to third party offenders; hence, they must make sure to recruit individuals who can obey the law. In most cases, social work is considered to be

City of God Essay Example for Free

City of God Essay In The Prince, Niccolo Machiavelli cements his reputation as an Italian political theorist who, wicked as he may seem, believed that morality and ethics did not mix well with politics and the mechanisms of power. From this book rose the ever famous line, â€Å"The end justifies the means†, and true enough The Prince had embodied a way of thinking so revolutionary and controversial that for hundreds of years, it had remained the ultimate handbook for political control. This is illustrated very well in Chapter 17, where Machiavelli discusses cruelty and its importance to maintaining power. â€Å"Here the question arises: is it better to be loved than feared, or vice versa? I don’t doubt that every prince would like to be both; but since it is hard to accommodate these qualities, if you have to make a choice, to be feared is much safer than to be loved. † This quote easily became emblazoned in the reader’s minds partly because of its cruel approach, which however brutal it may seem, borders on reality and actual truth. In order to get hold of your subjects more, to keep them united and to keep them from revolting against you, Machiavelli relates that it is imperative to be punitive and exacting; to have them live in dread than to easily lose power by being mild and amiable. Fear then is necessary to be able to rule your subjects and keep them under your control. Machiavelli points out that the loyalty gained from fear is much more difficult to lose and therefore any ruler must strive to be feared. Such is the way of Machiavelli’s thinking and this quote becomes testament to his genius. His ideas, though wicked and malevolent, are worth to be considered by any one who desires to gain and control power for they stand out remarkably honest and brutally clever. Saint Augustine, being governed by his beliefs and principles, wrote in a way that he incorporates his vocation to convey and relate to the people what it is that God intends for society. In The City of God, Augustine’s work primarily takes this approach to express his ideas on the workings of an earthly city and how it is needed to be likened to the â€Å"city of God†. This work was primarily written to assuage the doubts and answer the criticisms of the people about the defeat of Rome, which was thought to be protected by God, and therefore, unlikely to fall. Moreover, Augustine heavily inclines his work towards the good and the belief of an omnipotent God and his offering of eternal happiness. In particular, Augustine stresses the importance of peace as an end goal, â€Å"Peace is such a great good that even with respect to earthly and mortal things, nothing is heard with greater pleasure nothing desired more longingly, and in the end, nothing better can be found† Augustine uses theology and the Christian doctrine to relate to the needs of his time and answer the questions that the circumstances had merited. He reiterates that attaining peace is the people’s ultimate purpose, be it heavenly peace or that maintained on earth. He addresses the difficulties that societies face and acknowledges that fact that it is necessary to create and maintain order and bring chaos to its end. Essentially, The City of God, as the quote has clearly embodied, becomes a sort of pacification to the troubles of the people, something Augustine does cleverly well. The City of God remains influential to those it had convinced to believe. Aristotle is arguably one of the famous philosophers who ever lived. As an early proponent of philosophy and critical thinking, his works had been based upon and studied countless times. His theories of state and political association are deemed basic and essential even as others have grown to reject and disprove them through time. One point he made when discussing about politics is the necessity for a man to not be isolated and completely independent of others. He relates, â€Å"The man who is isolated, who is unable to share in the benefits of political association, or has no need to share because he is already self-sufficient, is no part of the city, and must therefore be either a beast or god† In the creation of a polis or city-state, it is inevitable that men grow to need each other. Each individual member of a city is dependent on the other as well as on the entire association taken as a whole. Aristotle argues that a man cut off from society, being not part of it, is like a God with such great power, or an unworthy beast which has really no care at all. With this comes to mind the popular saying that, â€Å"No man is an island. † This stays true up to now and is one of the foundations of the principles of society. In building a state, the fundamental theory is important and highlighted that of its citizens being one with the state, growing and developing with it and them associating with each and every member of the state. From this, the concept of organization is emphasized and the primary building blocks of a state is laid out and achieved.

Buddhist Doctrine Of Karma Essay -- essays research papers fc

The Buddhist doctrine of karma ("deeds", "actions"), and the closely related doctrine of rebirth, are perhaps the best known, and often the least understood, of Buddhist doctrines. The matter is complicated by the fact that the other Indian religious traditions of Hinduism and Jainism have their own theories of Karma and Reincarnation. It is in fact the Hindu versions that are better known in the West. The Buddhist theory of karma and rebirth are quite distinct from their other Indian counterparts. In Buddhism the law of karma is the moral law of causation - good actions give good results and vice versa. It is the quality of an act, which determines its consequences. But what determines the karmic quality of a deed? In Hinduism it is the correct performance of a person's "duty", especially his caste duties that counts. Early Buddhism, which recognized no caste distinctions, evaluates the karmic quality of an act in terms of moral and ethical criteria. In particular it is the mental factors, which accompany the commission of deed that determines its consequences or "fruits" (vipà ¢ka). All negative karma (i.e. those leading to bad consequences) arise from the three roots of unwholesomeness. These are greed (lobha), aversion (dosa), and delusion (moha). Accordingly good karmic results follow from deeds that spring from generosity (caga), loving-kindness (mettà ¢) and wisdom (vijjà ¢). The Buddha emphasized that it is the mental factors involved rather than the deeds themselves that determine future consequences. Thus the same deed committed with different mental factors will have different consequences. Likewise purely accidental deeds may have neutral consequences, however if the accident occurred because insufficient mindfulness was exercised it could have adverse results for the person responsible for it. The theory of karma presupposes that individuals have "free will". Everything that happens to an individual is not the fruit of some past karma. In fact the experiences that involve an individual may be of three kinds: some are the result of past action, some are deliberately committed free acts; and the remainder could be due to chance factors operating in the environment. The doctrine of karma is not a theory of predestination of any kind. One common misunderstanding is not to distinguish between the action an... ...vana is a representation of someone becoming enlightened in this life. It seems as though Christians tend to emphasize too greatly the importance of acceptance into the Kingdom of Heaven. Buddhists believe it is not the deeds themselves, but the mental factors involved in making those decisions that determine later consequences. We, as Catholics, should at least try to follow that example. Because it seems that all too often Christians over look the fact that they should not overlook the fact that they only have a certain amount of time to do things right in this lifetime, because heaven is never ending. In order to live better lives; Christians should learn as much as possible about religions that are alien to them. They should adopt ideals that make sense to them in their daily lives. And finally, they should be proud that they share similar ideals as many of the worlds other great religions. Bibliography Berchol, Samuel The Buddha and his Teachings. New York: Barnes and Noble books, 1997 Gurasekara, Victor A. Basic Buddhism. London: Buddhist Monk Press, 1997 Kaufman, Walter Religions, in Four Dimensions .New York: Thomas Y. Crowell Co., 1976

How the Nile Form Ancient Egypt

Throughout history, humans have interacted with their environments to meet their needs and to satisfy their wants. Water has always played an important role in a civilization’s ability to develop and thrive. People settled in the Nile River Valley to take advantage of the resources the water and land provided. The Nile River was an integral part in the development and growth of the ancient Egyptian civilization, and it was the foundation for Egyptian innovations and religion.Ancient Egyptians interacted with the Nile River through their gods and in addition to using the river as a means for travel and trade, the Egyptians used its gifts, or resources for farming, inventions and religious ceremonies. The Nile River was the key factor in the growth and development of the ancient Egyptian civilization. The Egyptians relied on the Nile River for many resources and used it as a means for travel and trade. (Doc. C) The Egyptians used the papyrus that grew along the river to make pap er, which scribes used to record daily activities.This helped to develop their civilization because they could use hieroglyphics to keep written records and document important economic, government or social events for the officials and pharaoh. Most Egyptians lived near the Nile. They mostly lived at the Nile Delta. The Nile Delta had the most vegetation so farmers/peasants live there to work in farms. (Doc. A) It was where they could actually get there crops growing. The most important resources the Nile River provided the ancient Egyptians were water and silt.Annual floods provided rich silt for which the Egyptians used to cultivate their crops. They learned that they could plant barley seeds in the same spot every year, and it would grow again if there was enough water. (Doc. D ) Having a surplus of food led to specialization in ancient Egypt. The division of labor was critical to the development of the ancient Egyptian civilization because it provided the Egyptians with time to master their crafts and then trade. Egyptians used sailboats to travel up and down the Nile River to barter for goods and share ideas.  (Doc. C)The local trade routes and longer expeditions that Egyptians often went on created interdependence between themselves and neighboring communities. The development and growth of the ancient Egyptian civilization was the direct result of the Nile River; its most precious resource. The Nile River was a source of innovation and religion for the ancient Egyptian civilization. The Egyptians used other inventions to help them manage and use the Nile’s gifts. They created a calendar which helped them predict the floods. (Doc.  B)Being able to predict floods helped the Egyptians prepare for and manage the annual surge of water. Ancient Egyptians were innovators in math, science, medicine and architecture. It was their belief, however, that their gods were directly responsible for everything they had and did. The Egyptians invented the shad oof, but they believed that their god-king Osiris taught them how to lead the waters to the barley. (Doc. D) The Egyptians believed that Osiris was the one who had given them the fields and the knowledge of planting seeds. (Doc.  D)Finally, the ancient Egyptians strongly believed in life after death or the afterlife. The Nile River played an important role in the transportation of mummified Egyptian pharaohs or kings. Since they were buried on the west side of the Nile River, a funeral barge was used to transport Egyptian royalty to their tombs. (Doc. C) Ancient Egyptians used the Nile River as a source for their religion and inventions which helped them to develop, grow and thrive as a civilization. When the Nile rises, the land is in exultation. (Doc. E) Without the Nile River there would not be life in Egypt.Ancient Egyptians depended on the Nile River greatly, and their interaction with the river was evident in all aspects of their lives. The Nile River was directly responsibl e for the growth and development of ancient Egypt. Without the river, the Egyptians would not have been able to farm and provide a constant food supply. The surplus of food made it possible for the Egyptians to make advancements in math, science and technology, and it provided them with the time and resources to barter. This helped them to develop and grow as a civilization. The Nile River was also directly connected to the Egyptians’ innovations and religion.The shadoof, nilometer and calendar are great examples of inventions the Egyptians developed to maximize their use of the Nile River which helped in their development. Finally, the ancient Egyptians believed that everything they had, including the Nile River, was connected to their gods. Therefore, the Nile River played an important role in religious ceremonies in ancient Egypt. The ancient Egyptians’ interaction with the Nile River helped them to meet their needs and satisfy their wants, and it was directly respo nsible for their growth and development as a civilization.

How to Build Online Business Trust in the Philippines

Trust is probably the single most important factor in running an online business. Although the volume of online transactions are increasing, most customers are hesitant to use their credit cards due to the many scams, frauds and other fly-by-night operations plaguing the Internet. Studies show that nearly 70 percent of online shoppers have terminated an order in the middle of processing because they did not feel â€Å"safe† enough. But without the benefit of face-to-face interaction, how can you communicate trust to your online clients? Invest in design. The form, look and feel of your website is the first thing that can make your visitors feel at home. Viewer friendly layouts and customized content will help persuade customers to make that purchase. * Have great customer service. Many developers tend to forget that an offline presence is essential in beefing up your online business. Place telephone numbers and other vital contact information on your homepage. This will assure clients that there are flesh-and-blood people behind every transaction. Use an effective secure payment system. Secure payment gateways like Paypal up your credibility, especially when paired with SSL/PCI scanning seals and other forms of security verification. * Have a Trust Mark Seal on your website. A Trust Mark Seal Certification is probably the easiest and most effective way of building trust in your business. Rampant online fraud has taught shoppers to value third-party trust marks, resulting in significantly larger conversion rates on websites with these certifications.However, there are different kinds of Trust Mark. SSL and PCI Scanning Certifications protect data encryption, but they will not assure your clients that you are a legitimate legal entity, or help you stand out from the competition. Business Verification Trust Marks, on the other hand, certify your credentials and help showcase your company advantages. Having a Business Verification Trustmark will tell your cl ients that you are a serious company that cares about ethics, security and reliability.Localized service is key to choosing a Trust Mark. For Philippine firms, Sure Seal is the first service to offer this verification. So invest in design, customer service, payment security and Trust Mark business certifications. It may sound simple, but these four basic steps will go a long way in building trust in your online business. Qartas Corp. , recently launched the first Online Business Verification Service in the country through â€Å"SureSeal. ph†, with JobsDB. com, IslandRose.Net, Pinoydelikasi. com and Load. PH as one of their first featured members. With the SureSeal Trust Mark on your website, your can: * Differentiate your businesses from competitors, imitators and fraudsters. * Convert visitors into consumers. * Be part of a community of Filipino online businesses with the highest legal and ethical standards. Showcase your legitimacy and credentials as veri? ed by a trusted t hird party specializing in Philippine-based clients. SureSeal? localized service assures thorough investigation of client credentials relevant to customers.Firms certi? ed with the Sure Seal Trust Mark will be included in a searchable online database. This will allow potential customers to identify quality businesses, therefore helping minimize fraud on the Internet. The fees to acquire the seal and undergo the verification process, from what i heard, ranges from Php15k to Php20k.. visit www. sureseal. ph for further details. This service is targetted to Philippine registered companies only.

Land a Full-Time Trucking Job After Graduation

Land a Full-Time Trucking Job After Graduation You’re about to finish truck driving school- or you’re trying to figure out if school is a smart investment- and you want to know if a solid job with benefits is in your future. Great question! Here’s the good news: While there are no guarantees in life, most people who finish an accredited CDL training program find jobs- some even line up jobs before they graduate.Some industry insiders feel that there are plenty of full-time jobs with benefits available for qualified truckers right now- from OTR drivers and local/regional drivers to management and support positions and more- so the timing might be perfect if you’re just about to graduate or are considering starting a CDL program.What can you expect when you land your first job?Plenty! Along with great travel opportunities and an average salary of around $40,000, you can expect some solid benefits depending on where you work- including comprehensive insurance, paid vacation, a 401(k), and more.So†¦ho w can you make this reality happen for you?Obviously, choosing a great training program with a proven track record is essential, so do your homework when choosing one. Some are affiliated with major carriers and offer placement help. Others are company sponsored, which means you may be able to lock down guaranteed employment in exchange for tuition assistance!Already in a program?Start thinking about your life after you graduate- have a killer resume that plays up your experience and strengths, network with other drivers and industry insiders whenever possible, and make informed, well-researched decisions at every turn!It’s never a bad time to think about your future- if being a trucker might seem like the right career path for you, don’t ask your magic 8-ball to figure out what lies ahead for you. Devise a well-researched plan, work hard, and get rolling!Graduating Truck Driving School: Will I Really Get A Full-Time Job With Benefits?Read More at www.roadmaster.com

Relative Clauses - Definition and Examples in English

Relative Clauses s in English A relative clause is a  clause that usually modifies a noun or noun phrase and is introduced by a relative pronoun (which, that, who, whom, whose), a relative adverb (where, when, why), or a zero relative. Also known as an adjective clause, an adjectival clause, and a  relative construction. A relative clause is a postmodifierthat is, it follows the noun or noun phrase it modifies. Relative clauses are traditionally divided into two types: restrictive and nonrestrictive. See Examples and Observations below. RelativizationContact ClauseDependent ClauseFree (Nominal) Relative ClauseRelative Pronouns and Adjective ClausesRestrictive and Nonrestrictive Adjective ClausesSentence Building With Adjective ClausesSubordination With Adjective ClausesThat-ClauseWh-ClauseWho, Which, and ThatWho and WhomWh- Words Examples and Observations It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.100% of the people who give 110% do not understand math.More than 840,000 Vietnamese asylum seekers left the Communist regime and arrived in the countries of Southeast Asia and Hong Kong. These people, who came to be known as the boat people, risked their lives at sea in search for freedom.She had plenty of acquaintances, but no friends. Very few people whom she met were significant to her. They seemed part of a herd, undistinguished.Occasionally Mother, whom we seldom saw in the house, had us meet her at Louies. It was a long dark tavern at the end of the bridge near our school.The fatal metaphor of progress, which means leaving things behind us, has utterly obscured the real idea of growth, which means leaving things inside us.Peace is not merely a distant goal that we seek, but a means by which we arrive at that goal. Positioning Relative ClausesUnlike prepositional phrases, restrictive relative clauses . . . always modify noun phrases. However, a relative clause doesnt always immediately follow the noun phrase that it modifies. For example, if two relative clauses are joined by a coordinating conjunction (and, or, or but), then the second one doesnt immediately follow the noun phrase that it modifies: This article describes features that facilitate collaboration but that are not intended to increase security. Anaphoric Elements in Relative ClausesRelative clauses are so called because they are related by their form to an antecedent. They contain within their structure an anaphoric element whose interpretation is determined by the antecedent. This anaphoric element may be overt or covert. In the overt case the relative clause is marked by the presence of one of the relative words who, whom, whose, which, etc., as or within the initial constituent: clauses of this type we call wh relatives. In non-wh relatives the anaphoric element is covert, a gap; this class is then subdivided into that relatives and bare relatives depending on the presence or absence of that. Sentence Relative ClausesSentence relative clauses refer back to the whole clause or sentence, not just to one noun. They always go at the end of the clause or sentence.Tina admires the Prime Minister, which surprises me. ( and this surprises me)He never admits his mistakes, which is extremely annoying. ( and this is extremely annoying) Sources Henry Ford Demtri  Martin,  This Is a Book. Grand Central, 2011 Tai Van Nguyen,  The Storm of Our Lives: A Vietnamese Familys Boat Journey to Freedom. McFarland, 2009 D.H. Lawrence,  The Rainbow, 1915 Maya Angelou,  I Know Why the Caged Bird Sings. Random House, 1969 G.K. Chesterton, The Romance of Rhyme, 1920 Martin Luther King, Jr. John R. Kohl,  The Global English Style Guide: Writing Clear, Translatable Documentation for a Global Market. SAS Institute, 2008 Rodney Huddleston and Geoffrey Pullum,  The Cambridge Grammar of the English Language. Cambridge University Press, 2002 Geoffrey Leech, Benita Cruickshank, and Roz Ivanic,  An A-Z of English Grammar Usage, 2nd ed. Pearson, 2001

What do you understand to be the current problems and concerns of the Essay

What do you understand to be the current problems and concerns of the world fisheries industry How can these be addressed - Essay Example There exists many challenges in the fishing industry in carrying out its function, and in order to improve, it needs to improve its management to ensure efficient fish stocks (FAO, 1997). Aquaculturists occasionally face controversial issues and operational difficulties that interrupt stability of food and income in the industry. If they are to meet the demands of their customers in any increasing stream of aquatic products. The main controversy subjects are; the use and access of natural resources. The first concern is which natural resources people may use and hence, alter them. Most groups of civil society argue that more natural resources should be undisturbed and be for non-consumptive uses that are, as an amenity. In contrast, the developing world, adding to its improving mobility, it’s diminishing the natural resources of the earth progressively. In time, a massive portion of non-consumptive use will leave little resources accessible for consumptive objectives. The second concern is the consumptive use sustainability of natural resources that were renewable. In this case, the participants of civil society and others from the fisheries sector maintain that specific aquaculture and fishery practices that modify the ecosystem. The system modification makes it not able to sustain the natural resources regeneration. The adopted production technologies for such practices are, thus, considered unsustainable. For example, the popular disputes on overfishing lead to permanent damage to the marine aquatic life (Sorensen, 1997). Ninety percent of fish globally is taken within the national jurisdiction zones, primarily owing higher proximity and production of the shelf and coastal areas. Therefore, these regions with bulk fisheries experience managerial issues. At least 50 years, such issues often occur. The governments have been cautioned to be aware of their fisheries state and

Choose one of the abbreviated research plans that you have drafted Coursework

Choose one of the abbreviated research plans that you have drafted - Coursework Example This will make the presentation simple and time conservative. One on one communication: some individuals may opt not to adopt the plan due to its expensive nature. To solve this, personal communication will have to into play. One will have to take his or her personal time to talk to the audience on one on one basis. This is to convince the undecided party and give them the required motivation. This may be done through personal calls or text messages, just in case getting the free time is not possible. Newsletters: As follow up each audience will receive a newsletter once in a while to make sure that their motivation never declines. Sending of the newsletters will be through the post and via emails. This will act as reminders to the audience. Kanjilal, Joydip, and BhupaliKhule.ASP.NET data presentation controls essentials master the standard ASP.NET server controls for displaying and managing data. Birmingham, U.K.: Packt Pub., 2007.

Productivity & Process Improvement for EMC Research Paper

Productivity & Process Improvement for EMC - Research Paper Example 2. According to the Japanese concept of muda or waste, the seven wastes in modern production processes relate to the following areas: (1) Transportation (2) Waiting (3) Inventory (4) Motion (5) Over-production (6) Over-processing and (7) Defects (Wilson, 2009). I would therefore look at improving the processes or reducing time, space and money spent in these areas. B. For the purpose of this project I propose that we concentrate on lean manufacturing as a fixed set of targets of objectives to be achieved. The Excellent Manufacturing Company is a business enterprise that is a division of National Building Supply, itself a subsidiary of RedMag, an international conglomerate of diversified products. It produces cabinet hardware, decorative hardware, fasteners and other construction tools and elements that are used in the building industry. The production manager has set a productivity improvement target of 8 percent for the various departmental managers and the enterprise as a whole for the year. D. Since there are four main steps: (1) inspecting the manufactured parts; (2) separating the defective ones from the good ones (3) assembling the parts and (4) packing and shipping or warehousing them, automating the process of manufacture so that only good pieces are produced will automatically reduce wastage and defects. F. Automating the process through exact, zero defect manufacturing techniques may increase costs in the short run but would save on salaries and other overheads and increase productivity and reduce wastage in the long run. It is a sure fire way to increase productivity by 8 percent or more in every department where automation and defect reduction is possible. It can be seen that as the number of processes in the Plasti-brack manufacturing department are not too many, some of these can be eliminated by concentrating on capital intensive zero defect

Psychological approaches to child development

Psychological approaches to child development Learning theory comes from the Cognitive, Behaviourist and Social approaches in the field of psychology. Each of these approaches has assumptions that can be used to how it applies its approach to understanding human behaviour. The basic assumptions of the Behaviourist approaches are firstly classical conditioning this is learning through the process of association between a particular stimulus and response. Classical conditioning involves conditioned reflexes: all animals have this reflexive behaviour which is not a conscious control but is a response to a specific stimuli for example a kneejerk reflex will only jerk if is tapped in the correct place while your lower leg is freely swinging this reflex is controlled by the spinal cord and not by the brain this is a straightforward response to the stimuli another example is the production of saliva in response to food when hungry. This was studied in great detail by Pavlov, (1911). Pavlov had been studying the digestive process in dog s, in order to do this he placed dogs in harnesses and set a tube up inside their cheek, he did this so he could measure the rate and production of saliva. He observed that the dogs would start to salivate not only when they were given food but when they first caught sight of the food pail. Pavlov set up many studies to investigate whether or not a dog could learn to associate salivation with another response the ringing of a bell, Pavlov found that after associating the sound of the bell with the presentation of food the dogs would salivate when they heard the bell. The reflex of salivation had become conditioned. Pavlov found there to be a tendency to generalise the learning to other stimuli if a different bell was rang the dogs would still salivate and the more similar the sound of bell was to the original one the stronger the response this is known as the generalisation gradient. Although Pavlov studied dogs it became apparent that it was also a form of human learning. (HayesOre ll, 1996) (Pearce, 1987) Menzies (1937) showed how completely unconscious response could be conditioned response to the sound of a buzzer, the response was vasoconstriction which is the process of blood vessels withdrawing from the surface of the skin in the cold. Menzies got his participants to immerse their hands in a bucket of ice cold water when the buzzer was sounded this would cause vasoconstriction in their hands after a while vasoconstriction would take place when the buzzer sounded even though their hands were not immerged in the water meaning their reflex had been conditioned. This study is important as it illustrates that classical conditioning is nothing to do with our conscious decisions. (HayesOrell, 1996) In 1920 Watson and Rayner performed a conditioning experiment on a little boy who became known as little Albert; He was given a white rat and it was observed that Albert was playful with the rodent he had no fear of it and was even comfortable picking it up. The next time the rat was given to Albert he reacted in the same way but then the psychologists made a loud sound it was so sudden it made little Albert cry they did this on numerous occasions and so finally the mere sight of the rat would make Little Albert cry next they introduced a white rabbit and a Santa Claus mask which also made him cry, Little Albert had been conditioned to cry at the sight of the white rat but during the process had made a connection that anything white and furry would make a loud noise. This experiment gives us an insight into the human mind however this experiment would be unethical in todays standards. (HayesOrell, 1996)(Pearce , 1987) Traditionally, psychologists believed that responses that can be classically conditioned are involuntary responses for example: heart rate changes, gastric motility, sweating, eye blinks and sexual arousal. This is in contrast to operant conditioning, in which voluntary responses are molded through their rewarding and punishing consequence Pavlovs studies demonstrated how animals and humans can acquire new behaviors beyond the rather limited repertoire of their innate reflexes. (Davey, G 1981) Pavlov believed that the conditioned response could explain all kinds of learning. For many years, learning theorists believed that virtually any perceivable neutral stimulus could become a Conditioned Stimulus and that just about any response could be conditioned this view of classical conditioning has been modified as a variety of research studies have identified limitations to animals and humans adaptability through classical conditioning .( Davey 1981) Stimulus generalization allows you to respond to similarities between environmental stimuli, while stimulus discrimination allows you to respond differently to stimuli that have some features in common with other stimuli. You generalize first, and then, through additional experience, you learn which stimuli are functionally similar and which stimuli require different responses. (Hayes, 1994)(McFarland, 1999) Another type of learning is Operant Conditioning which involves learning to repeat or totally stop certain behaviours, although is more complex than classical conditioning it is still a simple form of learning. In 1911 Thorndike argued that some responses were learned not simply because they are associated with a stimulus response but because they had unpleasant consequences. This was known as the law of effect which is the investigation of different types of learning it is now known as operant conditioning the psychologist responsible for developing it was Skinner. Like Pavlov, Skinner investigated learning by using animals he did this because he wanted to study simple forms of learning whereas human learning is generally complicated. By using a Skinner box which is a device that contained simple elements that were needed for learning a response, he would place a hungry animal either a rat or a pigeon into the box and observe their behaviour the box would contain three things a leve r a food delivery chute and a light, as the animal began to move around the box it would eventually press the lever and food would be delivered meaning that the behaviour was being rewarded and would have an affect in reinforcing that behaviour which in turn would make it happen again. (HayesOrell, 1996) (Blackwell Skinner, 1951) Skinner introduced the term operant or operant response to distinguish the responses in operant conditioning from those in classical conditioning. In classical conditioning the conditioned response does not affect whether or when the stimulus occurs. Supernanny uses positive reinforcement and rewards and this is most effective in producing good behaviour. Positive rein forcers are events that strengthen a response if they are experienced after that response occurs. They are roughly equivalent to rewards. For children, positive rein forcers can include food, smiles, money, or other desirable outcomes. The presentation of positive re-enforcers after a response is called positive reinforcement. The process of strengthening behavior by following it with the removal of an aversive stimulus is called negative reinforcement and other desirable outcomes. Negative rein forcers are stimuli such as pain, threats, or a disapproving frown that strengthen a response if they are removed after the response occurs. Whether it takes the form of presenting something pleasant or removing something aversive, reinforcement always increases the likelihood of the behavior that precedes it. (supernanny.com). Developmental psychologists are interested in how parents impact upon a childs development, furthermore sourcing actual cause and effect links between the actions of parents and childrens development can be very difficult. Baumrind (1967) conducted a study on more than 100 preschool age children using naturalistic observation and parental interviews she was able to identify four important dimensions of parenting which are disciplinary strategies, warmth and nurturance, communication and expectations of maturity and control. Baumrind (1967) stated that the majority of parents display one of four parenting styles which are: Authoritarian parenting which is where the parent controls, shapes and evaluates the attitude and behaviour of a child using strict rules established by the parents they believe in keeping the child in their place. They also do not encourage verbal give and take, believing that the child should accept their word for what is right. Next is the Authoritative parent th ey attempt to direct the childs activities but in a rational, issue-oriented manner. They encourage verbal give and take and share with the child the reasoning. This type of parenting can result in children being obedient but lack happiness and self esteem. The authoritative parent affirms the childs present qualities, but also sets standards for future conduct. These parents want their children to be assertive as well as socially responsible. This type of parenting can result in children being happy capable and successful. Permissive parents have very few demands to make on their children the parent consults with the child about decisions and gives explanations as to why they have to be implemented. They avoid control and use reason and manipulation not to overt power but to accomplish mature behaviour permissive parents are nurturing and commutative and are more than a friend than a parent to their children. This parenting style can result in children having low happiness and self esteem but also have problems with authority and sometimes can do poor at school. Finally the uninvolved parent has few demands and has very low responsiveness and communication with their child even though these parents may fulfil their childs basic needs they are more likely to be detached from their childs life in extreme cases this can lead to reject r neglect of their children. This parenting style lacks lowest in all life domains and children lack in self esteem and are less competent. (Baumrind, 1967) The BBC news reported on a study Tough Love is good for children It states a balance of warmth and discipline improved social skills more that an authoritarian or disengaged upbringing. It says children aged five with Tough Love parents were twice as likely to show good character capabilities. However according to the report qualities such as application, self regulation and empathy were more likely to be developed in children whose parents were of the Tough Love category, it found that these qualities make a vital contribution to life chances and opportunity. The building character data came from more than 9000 households in the United Kingdom, it found that children from the richest backgrounds were twice as likely to develop key characteristics, additionally children whose parents were married were also twice as likely to show such traits than children from lone parent or step-families., it added that when parental style and confidence were tailored in the difference in child char acter development between richer and poorer families disappeared. They recommended that the governments sure start programme should be refocused for the use as a tool in early intervention and urge for more information and support for families and children with disengaged or low income parents. This report concluded that it indicated that parenting was the most important influence. (BBC News) One could argue that no matter what parenting style is given throughout childhood it reflects on a childs decision making attitude and behaviour, and has a great impact on a childs development. After learning about parenting styles on child development it is apparent that all parents should simply use the authoritative parenting style after all it is more likely to produce happy confident and capable children. The theories that Freud studied stressed the importance of childhood experiences, according to Freud child development is described as a series of psychosexual stages Freud outlined these stages as oral, anal, phallic, latency period, and genital. Each stage involves the satisfaction of a libidinal desire and can later play a role in adult personality. Erickson developed Freuds theories on development throughout human lifespan. Erikson believed that each stage of development is focused on overcoming a conflict. Theorist Jean Piaget suggested that children think differently than adults. Piagets stage theory describes the cognitive development of children. Cognitive development involves changes in cognitive process and abilities. In Piagets view, early cognitive development involves processes based upon actions and later progresses into changes in mental operations. Piagets focus on qualitative development had an important impact on education, although he did not specifically apply his theory to education but has been used in that children should taught at the level for which they are developmentally prepared. A criticism of Piaget is his research methods in he used his own three children for his experiments, other children in Piagets small research sample were all from well-educated professionals of high socio-economic status. Because of this unrepresentative sample, it is difficult to generalise his findings to a larger population and research has shown that Piagets argument that all children will automatically move to the next stage of development as they mature. Some data found shows that environmental factors may play a role in the development of formal operations. (About.com) Social learning theory is occurs within social context and is observational learning, imitation and modelling meaning people observe learning behaviour of others. Behaviourists say that learning has to be represented by a permanent change in behaviour; in contrast social learning theorists say that because people can learn through observation alone. Social learning theory has become increasingly cognitive in its interpretation of human learning. Awareness and expectations of reinforcements or punishments have a major effect on behaviours that people display. There is also a transition between behaviourist learning theories and cognitive learning theories. The environment reinforces and punishes modelling. Much behaviour can be learned through modelling: Aggression can be learned through models. Much research indicates that children become more aggressive when they observed aggressive or violent models. Moral thinking and moral behaviour are influenced by observation and modelling, in cluding moral judgments regarding right and wrong. Bandura (1961) designed a study which he named the Bobo Doll experiment, His study used three groups of children the first being the control group which did not include an adult. The other two groups included adult actors with one group being exposed to an adult displaying verbal and physical aggressive behaviour to an inflatable doll and the other witnessing a passive adult, Bandura (1961) found that the group of children who were exposed to the adult showing aggression were more likely to demonstrate the same behaviour when left alone in a room to play than those whose groups had a passive adult or no adult at all, The three groups were also divided equally between boys and girls and the results also showed that boys were three times more likely to imitate the physical aggressive behaviour than girls, although it was discovered that the level of imitative verbal aggression was about the same for males and females in the group, Bandura (1961) demonstrates that children have a tenden cy to imitate the behaviour of an adult role model so are acting in the same manner that an adult does.(Shuttleworth,2008) However there are extreme examples that show that a human child will imitate the behaviour of whatever it comes into contact with the most, exposure to a model behaving aggressively results in observational learning and aggressive behaviour. Refs http://www.betterlucktomorrow.com/character_sites/steve/Little%20Albert.htm http://psychology.about.com/od/developmentalpsychology/a/childdevtheory.htm Shuttleworth, M. (2008). EXPERIMENT-RECOURCES : Online. Available: http://www.experiment-resources.com/bobo-doll-experiment.html#Hypothesis [Accessed: 15/10/09] Davey, G (1981) Animal Learning and Conditioning MacMillan Press. Hayes, N. (1994) Principles of Comparative Psychology Lawrence Erlbaum. Martin, P. Bateson, P. (1993) Measuring Behaviour (2nd ed.) Cambridge University Press McFarland, D. (1999) Animal Behaviour (3rd ed.) Longman Pearce J.M. (1987) An Introduction to Animal Cognition Lawrence Erlbaum Ridley, M. (1995) Animal Behaviour: a concise introduction (2nd Ed.) Blackwell Skinner, B.F. (1951) How to Teach Animals Scientific American December 1951 pp http://www.supernanny.com/Advice/-/Supernanny-techniques/-/Discipline-and-reward.aspx http://www.devpsy.org/teaching/parent/baumrind_styles.html http://newsvote.bbc.co.uk/mpapps/pagetools/print/news.bbc.co.uk/1/h

Neil Young In Halifax :: Free Essay Writer

Neil Young in Halifax   Ã‚  Ã‚  Ã‚  Ã‚  I was getting ready for school one morning when my father said that my cousin Jennifer was on the phone and she wanted to know if I wanted a ticket to the Neil Young concert coming up in Halifax. I said I did and I kind of forgot about it.   Ã‚  Ã‚  Ã‚  Ã‚  It was Halloween night and I was listening to an old Crosby, Stills, Nash and Young album when I looked at the release date when I realized that in a mere five days I was going to witness a legend in his finest form. Some say the Neil Young is playing the finest guitar of his life these days. Some people say that he's just an old man who can't sing, never could sing and should have retired a long time ago. I on the other hand see him differently. He is man who doesn't care about his appearance, doesn't care about what other people think about him. He is an entertainer. He is a healer. He is a Canadian. He is a man. When I picture myself at fifty I picture myself like him. We left for the concert on Tuesday morning and we arrived in the city at about noon. My uncle drove me and my cousin Edward up. We bummed around the city for a while and then we went to Jen's place where we were staying. There were a few other people from Inverness staying there as well. My uncle, Edward and I left for the concert at around quarter to seven. We kind of got lost. We got to the show at around seven thirty. While we were in line waiting to get in I could here the band that was performing. It was then that I realized what I was about to experience. I stumbled to my seat, half looking a my feet, half looking at the band on stage. I can't remember their name but they were good. As soon as we sat down the band ended their set and the lights came on. Then we just sat their for a while and I saw a lot of people that I knew from Mabou.   Ã‚  Ã‚  Ã‚  Ã‚  The lights went out and the place started to rumble with excitement. Moist came out on stage and started playing their set. When the band started to play Push I ran down to the front along with just about everyone else. But we were pushed back by the security. So we just sat in our seats for the rest of their set. The lights came back on and their were a bunch of guys on stage who were

Internet and relationship

The word â€Å"dating† and â€Å"relationship† differs a lot from old times and now. Technology made a huge difference of the comprehension of â€Å"hookups†, â€Å"friends†, and â€Å"friends with benefits†. Internet, cell phones, blobs, and many other resources changed the way teenagers think about the opposite sex or the same sex as well. Relationships turned out to be â€Å"the old fashion† and hookups are the best. First, relationships aren't that serious anymore. Teens are looking for something new, meeting sexual, something to turn them on.Backbone is one of the most used sites in these days; it connects you to the world and let you meet a new different type of people worldwide. â€Å"Backbone is the most useful tool for dating since the invention of the box of chocolates. It may also be the most dangerous threat to dating since bad breath† (Fox, Stuart). This generation mostly thinks about hooking up with hot guys, pretty girls , kissing, having sex, hugging, and flirting. Through internet, two people can do a lot, they can chat, video cam, talk privately; meet new people and a lot more.Internet is not proper sometimes. A lot of websites and blobs are influencing teenagers to do bad stuff or to rush into things before its time. Backbone, Namespace, twitter, and many other social network websites aren't private anymore. Anyone knows about you, what you like and don't, your relationship status, and what you are looking for. â€Å"With social networking sites, with Backbone, if you click that you're in a relationship, it [notifies] everyone that you're in a relationship. Its public broadcasting, this isn't part of a good relationship† (Fox, Stuart).Dating isn't about love at first site, or waiting by her house. It is not about emotions anymore, it's only about what a girl or a guy wants. They want something new, something to talk about or feel proud. â€Å"Social networking has created an array of new dating rules, making the old style â€Å"wait three days before calling† seem quaint by comparison† (Fox, Stuart). As for me, I see that this kind of relationships and the affection of the internet use is a problematic situation. Teenagers Just want to do what other people are doing whether it is right or wrong.They Just don't want to be losers, so they adapt and do what their peers do. They hookup, do random sex, flirt, and that's it. Nobody cares about each other feeling as long as you are getting what you want, everyone benefits from everyone. Finally, internet has played a big role not only in the teenager's world but in everyone's world. Time has changed; technology is getting better year after year. â€Å"Relationships† are now an old fashion way to go out with a guy/girl and in the end someone's heart is going to be broken.Hooking up won't get anyone's heart tear apart, it is Just you do what you want to with no limits or rules as long as in the end they are Just called â€Å"friends†. Work cited Fox, Stuart. â€Å"Backbone adds new perils to ritual of dating†. Manic Cot 2. Web Cot 4. Definitions: Most of teenagers who engage in hookups still worry about being discreet. Discreet: having or showing discernment or good Judgment in conduct and especially in speech: prudent; especially: capable of preserving prudent silence. Tall and lanky Lanky: tall and lean, or long and slender: often used to suggest awkwardness in appearance or gait.

Week Progress Report

Select one of the locations and prepare a comprehensive risk assessment for McBride management team. The risk assessment should identify the background and potential risks that could Impact the operation of the business. It will provide Background Possible Failure ScenariosPotential targets of terrorist activity such as government offices, law enforcement agencies, or politically sensitive businesses or services Public Imagine and Reputation Public transportation facilities that might handle the carriage of dangerous or hazardous substances, which could be Involved In major accidents Potential targets of criminal activity Safety and Environment The use of toxic chemicals In the violently of the business by manufacturing processes Industrial solvents, blue print machines, etc. Possible Risk Treatments ConclusionIn conclusion, the paper was provided to References By Jasmine McBride Financial Services, one of the Virtual Organizations, is currently opening offices in Boise, Idaho and Si oux Falls, South Dakota. Select one of the locations and assessment should identify the background and potential risks that could impact the hazardous substances, which could be involved in major accidents Potential targets The use of toxic chemicals in the vicinity of the business by manufacturing processes industrial solvents, blue print machines, etc. Possible Risk Treatments

Free Essays on Career Goals

My Career Goals As I make one of most important decisions in my life thus far, my parents ask, â€Å"Why have you selected Keystone College?† I respond by reminding my parents to reflect about their son whom they have so lovingly and caringly raised for the last eighteen years. They have nurtured an individual who has grown to understand that life is about people. Throughout high school their son practiced and developed positive people caring skills. I remind my parents that my choice in a college will help me continue to improve my ways to better serve people. From what I know and have read, Keystone has such a learning environment that fosters that same sense for caring and helping people succeed. I definitely want to learn from an institution that will help me reach my career goal, one that is centered around people. Whatever major I select, perhaps human resource management studies, I want that educational institution to teach me to become more responsive to peoples’ needs. I strongly believe that Keystone is an institution that practices what it teaches; I would like to take my learning experiences and apply them to people-oriented problems that are found in the real world.... Free Essays on Career Goals Free Essays on Career Goals My Career Goals As I make one of most important decisions in my life thus far, my parents ask, â€Å"Why have you selected Keystone College?† I respond by reminding my parents to reflect about their son whom they have so lovingly and caringly raised for the last eighteen years. They have nurtured an individual who has grown to understand that life is about people. Throughout high school their son practiced and developed positive people caring skills. I remind my parents that my choice in a college will help me continue to improve my ways to better serve people. From what I know and have read, Keystone has such a learning environment that fosters that same sense for caring and helping people succeed. I definitely want to learn from an institution that will help me reach my career goal, one that is centered around people. Whatever major I select, perhaps human resource management studies, I want that educational institution to teach me to become more responsive to peoples’ needs. I strongly believe that Keystone is an institution that practices what it teaches; I would like to take my learning experiences and apply them to people-oriented problems that are found in the real world....

Discuss the goal of creating the volkgemeinschaft in the organisation of German society between 1933-45.

Discuss the goal of creating the volkgemeinschaft in the organisation of German society between 1933-45. Today I will be discussing with you, the idea of Volksgemeinschaft or national socialism, and the politics behind this Nazi belief.Volksgemeinschaft was an attempt by the German Nazi party to establish a national community of unified mind, will and spirit. It was the desire to establish a total state where the interests of the individual were strictly subordinate. As Hitler said in a speech made in October 1933, "National socialism, desires to safeguard the volk, if necessary even at the expense of the individual. It is essential that the individual should slowly come to realise that his own ego is unimportant when compared with the existence of the whole people".Volksgemeinschaft as a National Community identified the denial of all differences in origin, conditions, occupation, fortune, education, knowledge and capital. It sought out to make everyone feel equal and as a German whole.Hitler knew this movement could only be achieved by gaining control of all aspects of cultural and so cial life.[German vehicle tax registration issued to George ...Theatre, literature, the press and children's activities were all controlled by Nazis. The promise of the equality in a community became the effective means of National Socialist choice propaganda.In order to control information and propaganda, institutional controls were placed on the entertainment and communications industries. The Nazi Propagandists constantly set up and invented new ideas and events, in order to produce the alleged class and condition less community. An example of it was the so-called "potting Sunday". This is where everyone was to eat a pot of food to show that everyone is equal and that everyone from rich to poor could eat the same.Children were also educated with knowledge of the Science of the Races and continual encouragement of a total state.Those involved with this Nazi movement were only those of pure Arian...

Scapegoat, Scapegoating, and Scapegoat Theory

Scapegoat, Scapegoating, and Scapegoat Theory Scapegoating refers to a process by which a person or group is unfairly blamed for something that they didnt do and, as a result, the real source of the problem is either never seen or purposefully ignored. Sociologists have documented that scapegoating often occurs between groups when a society is plagued by long-term economic problems or when resources are scarce. Scapegoat theory is used in sociology and psychology as one way to intercept conflict and prejudice between individuals and groups. Origins of the Term The term scapegoat has Biblical origins, coming from the Book of Leviticus. In the book, a goat was sent into the desert carrying the sins of the community. So, a scapegoat was originally understood as a person or animal that symbolically absorbed the sins of others and carried them away from those who committed them. Scapegoats and Scapegoating in Sociology Sociologists recognize four different ways in which scapegoating takes place and scapegoats are created. Scapegoating can be a one-on-one phenomenon, in which one person blames another for something he/she or someone else did. This form of scapegoating is common among children, who blame a sibling or a friend for something they did, to avoid the shame of disappointing their parents and the punishment that might follow a misdeed.Scapegoating also occurs in a one-on-group manner, when one person blames a group for a problem they did not cause: wars, deaths, financial losses of one kind or another, and other personal struggles. This form of scapegoating may sometimes be unfairly blamed on racial, ethnic, religious, class, or anti-immigrant biases.Sometimes scapegoating takes a group-on-one form, when a group of people singles out and blames one person for a problem. For example, when the members of a sports team blame a player who made a mistake for the loss of a match, though other aspects of play also affected the outcome. Or, when someone who alleges an assault is then scapegoated by me mbers of the community for causing trouble or ruining the life of the attacker. Finally, and of most interest to sociologists, is the form of scapegoating that is group-on-group. This occurs when one group blames another for problems that the groups collectively experience, which might be economic or political in nature- like blaming a particular party for the Great Depression (1929-1939) or the Great Recession (2007-2009). This form of scapegoating often manifests across lines of race, ethnicity, religion, or national origin. The Scapegoat Theory of Intergroup Conflict Scapegoating of one group by another has been used throughout history, and still today, as a way to incorrectly explain why certain social, economic, or political problems exist and harm the group doing the scapegoating. Some sociologists say that their research shows that groups that scapegoat occupy a low socio-economic status in society and have little access to wealth and power. They say these people are often experiencing prolonged economic insecurity or poverty, and come to adopt shared outlooks and beliefs that have been documented to lead to prejudice and violence. Sociologists who embrace socialism as a political and economic theory argue that those in a low socioeconomic status are naturally inclined to scapegoat due to the unequal distribution of resources within the society. These sociologists place blame on capitalism as an economic model and exploitation of workers by a wealthy minority. However, these are not the viewpoints of all sociologists. As with any science involving theories, study, research, and conclusions- its not an exact science, and therefore there will be a variety of viewpoints.

Personal statement Example | Topics and Well Written Essays - 500 words - 11

Personal Statement Example He had perfect relationship with his customers, servants and his friends. He used to vanish to the back of the shop in the afternoon for a meal, and would come back in sharp fifteen minutes. He was extremely punctual with his schedule and was rarely absent from the shop. By the time I was a teenager, his business had flourished and expanded to different parts of the city. His qualities of determination, sincerity, integrity and humble way of dealing with people had contributed in success of his social, professional and personal life. I was in awe of this person. He was a ‘Jackie Chan’ for me. All his qualities shaped my passion for business as I realized that success in business not only need intelligence but also need leadership qualities, and drive to bring together people and motivate them to work towards a single goal. This is where my journey towards achieving specialization in business began. My observation had taught me that success in business is possible only when a person has people skills. This lesson made me to learn different skills and work in team environment. I took every opportunity that provided me with an experience of working in new fields and handling new responsibilities. My experience as teaching assistant with ‘God Gifted Art Group’ taught me a lot about people from disadvantageous psychological condition. Helping autistic children, planning activities for them, and researching and planning marketing for the Group needed not only creativity, fresh perspective and maturity, but also a lot of patience. This experience taught me that world is full of people who are different than you in many respects. It also taught me how to deal with people from different social, cultural and educational backgrounds. My next job at Xing Hua Accounting Firm in Beijing gave me a totally different experience as it was all about handling the responsibilities of financial department,

Entrepreneurship Essay Example | Topics and Well Written Essays - 1500 words - 1

Entrepreneurship - Essay Example There is also political entrepreneurship which is a discipline involving the application of the entrepreneurial principles by politicians to benefit from the political arena. Intra-prerneurship is another form of entrepreneurship that entails the application of the entrepreneurial principles within the organization in order to transform the whole organization by changing the way things are done in that organization. Within the organization, an entrepreneur acts as an agent of change, seeking to change the status quo of the organization. The entrepreneurial activities involve changing the way the business is done through an introduction of new goods and services or new processes. It also entails the exploration of new sources of material for use in the production process as well as new combinations that gives quality products while minimizing on the costs incurred. Thus, entrepreneurship is about creating business efficiency and effectiveness. It involves the process of creation of new business entities or making the already existing ones more productive (Livingston, 2007 p45). My future ambition is to become an astute entrepreneur, establishing new business and making them more productive and profitable. This is in line with the entrepreneurial characteristics that I posses. The fact that I have discipline is a pathway towards enabling me become an entrepreneur. This characteristic is desirable for any one aspiring to become an entrepreneur, in that it determines the commitment that the individual will have towards the business they seek to establish or run. Even though capital and visionary objectives may count as necessities towards becoming a successful entrepreneur, they do not count as does discipline. Discipline ensures that individuals commit themselves to the business they want to start or the one they are heading, giving it all their efforts. It is this discipline that ensure that the entrepreneur do not give up trying when the business seems not to be performing as expected (Bailetti, 2012 p120). Further, discipline ensures that individuals takes responsibility, and are accountable for each of their activities. Without discipline, an individual would skip some of their duties and opt to indulge elsewhere, when they are not supervised or monitored by other people. It is discipline that guarantees individuals good leadership, which is a necessity for achieving success. To achieve team work, which is a necessity for success in any business undertaking, an individual needs to be disciplined. It allows them respect other members of their team and accept to be led by others without feeling as though they are the best in everything (Howkins, 2005 p11). High risk propensity is the other of my trait that can see me through my ambition of becoming an entrepreneur. This characteristic is desirable since the world of business is very dynamic, and some occurrences are never foreseen or anticipated until they occur (Duening, 2009 p66). It is difficult to adapt to market changes, if an individual lacks this trait in them. Risk taking prop ensity allows an individual to invest in a field that others consider inappropriate to commit their resources. A high risk taking propensity allows individuals to seek for resources to start businesses, when they are in shortage of such resources. If individuals